How to Make a Video to Promote Your Business: A Friendly Guide for Solopreneurs & Startups

Are you sitting down? This blows me away every time I read it:

Did you know 85% of small businesses report that video marketing has helped them grow?¹

If you’re a solopreneur, startup founder, or service-based business owner, creating videos to promote your business might feel overwhelming—but here’s the truth: you CAN do this.

Even with just your smartphone, a little planning, and your genuine self, you can create videos that connect, educate, and inspire your audience to take action.

This is how to make a video to promote your business.

Why Video Marketing Matters for Service-Based Businesses and Solopreneurs

Videos aren’t just flashy content—they’re powerful tools that build trust and showcase your expertise.

For solopreneurs and startups, video lets you put a face and voice to your brand, making your business feel personal and approachable.

Since service-based businesses thrive on relationships, video helps you start building those connections right away.

Choosing the Right Video Style to Promote Your Business

Not every video style fits every business. For service providers like you, the most effective styles are:

• Question-Based Videos: Answer the real questions your potential clients are already asking. This builds trust and positions you as the helpful expert.

• How-To and Teaching Videos: Share tips, strategies, or step-by-step guides related to your service. People love learning from someone who simplifies complex topics.

• Talking Head Videos: Sometimes, simply talking directly to the camera with warmth and sincerity is the best way to connect. This style feels authentic and approachable.

By focusing on these video types, you meet your audience where they are—answering their needs and drawing them closer to your business.

Step-by-Step Guide to Making a Video to Promote Your Business

1. Define Your Goal: What do you want viewers to do after watching? Book a call, visit your website, or sign up for a newsletter? Knowing this shapes every other step of how to make a video to promote your business.

2. Know Your Audience: Understand your ideal client’s challenges and questions. What keeps them up at night? Tailor your message to those needs.

3. Craft a Simple, Clear Script: Write like you talk. Use conversational language and focus on how you help solve problems. I strongly recommend you don’t literally “script” your video. Keep it natural by writing bullet points to keep you on-topic, and still sound exactly like “you”.

4. Set Up Your Space: No studio? No problem! Use natural light from a window, minimize background noise, and choose a tidy, quiet spot.

5. Record Your Video: Authenticity wins! Don’t stress about perfection—your genuine passion will shine through.

6. Edit and Optimize: Keep your video concise. Add subtitles so it works even on mute (which is common on mobile devices).

Common Small Business Video Marketing Mistakes to Avoid

• Overcomplicating Your Message: Stick to one main idea per video.

• Ignoring Mobile Viewers: Most people watch videos on phones, so keep text legible and visuals clear.

• Forgetting Your Call to Action: Always tell viewers the next step.

• Relying Only on Expensive Production: High production value helps, but authenticity and clarity matter more.

How to Promote Your Business Video for Maximum Impact

Sharing your video just once isn’t enough. Post it on social media, embed it on your website, include it in email newsletters, and repurpose clips for different platforms. Track views, engagement, and responses to learn what works best and refine your strategy.

DIY vs Professional Help: How to Create Business Videos

Both DIY and professional help have their place:

• DIY (Do It Yourself): Perfect for quick, authentic talking-head videos or answering client questions spontaneously. This approach keeps costs low and authenticity high. Explore The Marketing Mountain for a guided DIY path.

• DWY (Done With You): Want expert help but still want control? The Content Creation Call offers professional support to create polished videos aligned with your goals.

You CAN Do This: Final Encouragement

Video is a tool you can master.

The best way how to make a video to promote your business is: start small, answer your audience’s real questions, and build your confidence one video at a time.

Your story, expertise, and authenticity are exactly what your potential clients need to hear.

Helpful Resources

• For more on how video marketing can help your business thrive in 2025, check out How Can Video Marketing Help Your Business in 2025.

• Curious about video marketing in specific industries? See Video Marketing for Contractors for tailored insights.

¹ Wyzowl, Video Marketing Statistics 2025